If you’re a business owner, you know that there are billions of people searching for your product or service on Google and other search engines every day. And that if you want to get in front of these customers, you have to take advantage of the fact that SEO is one of the most effective digital marketing tactics available.

The impact of SEO on your search doesn’t stop there, though. It’s also one of the most important and long-term strategies you can use to drive leads and sales, build brand awareness, and increase customer loyalty.

3.5 Billion Google Searches Are Made Each Day

With a billion people using Google and other search engines, it’s important to have an SEO strategy in place that can help your website rank highly on those platforms. With a successful SEO strategy in place, your business will be in front of these potential customers whenever they search for your products or services online, which will ensure that you’re able to connect with them and sell to them at the right time.

In order to achieve this, you’ll need to focus on improving your SEO ranking through a variety of tactics that will help your content appear on the first page of the SERPs (search engine results pages). Below we’ve outlined some of the most significant and important impacts of SEO on your business:

More traffic

The primary goal of SEO is to get your site to rank higher in search engine results, which means that you’ll get more organic traffic from these platforms. This traffic isn’t necessarily paid, but it’s still a valuable source of qualified leads that you can then convert into paying customers. Read more https://chrispalmermarketing.com/law-firm-seo


Another big benefit of SEO is that it can be more cost-effective than traditional marketing methods, such as pay-per-click ads and direct mail. Since it’s targeting a more refined audience, the costs associated with running an SEO campaign are more reasonable than if you were trying to target a wider range of potential customers through other methods.

Link building

When you include links to other credible sites in your content, you’re telling the search engine that those sites are relevant and helpful. If the sites that link to you have original, up-to-date data that’s relevant to the subject of your blog posts, the search engine will likely reward you with a better position in the SERPs for those keywords.

More qualified traffic

In addition to the high quality of your organic traffic, you’ll find that your SEO efforts will lead to increased conversion rates. This is because the searchers who reach your site through organic searches are much more likely to purchase from you and be loyal customers.


As mentioned above, SEO is a long-term marketing strategy that requires ongoing optimization in order to get and keep top positions on search engine results. This is because it takes time for Google’s crawlers to index your site and content, which means that you can’t optimize your page and expect to see immediate results.